My first year at Dovetail

My first year at Dovetail

After a year and a half exploring the world, it felt like it was time to find a worthwhile career. Enter Dovetail, a patient-centred agency that specialises in collaboration between pharmaceutical companies and the NHS. The first year has flown by in a whirlwind of...
Joined-up Thinking On Anaemia

Joined-up Thinking On Anaemia

Case study Joined-up Thinking On Anaemia Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated. We set up a joint working project between Pharmacosmos and the British...
Value Proposition Development

Value Proposition Development

Case study Value Proposition Development Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix. A value proposition has been defined as a “magic fit between...
Revitalising The Conference Formula

Revitalising The Conference Formula

Case study Revitalising The Conference Formula Our client wanted more than a traditional data-driven pharma conference. We collaborated with the brand team, connected them with their customers and set up an independent multi-disciplinary steering group. Together, we...