Innovation Workshop

Innovation Workshop

Case study Innovation Workshop Putting time aside to develop creative solutions to complex challenges is not easy, especially when you decide to bring together the best and most diverse brains in an organisation and allocate just one day to complete the task. Our...
Joined-up Thinking On Anaemia

Joined-up Thinking On Anaemia

Case study Joined-up Thinking On Anaemia Iron deficiency anaemia is very common in inflammatory bowel disease (IBD) and can seriously reduce people’s quality of life, but it’s often under-treated. We set up a joint working project between Pharmacosmos and the British...
Value Proposition Development

Value Proposition Development

Case study Value Proposition Development Pharma companies need to demonstrate value to the NHS, so developing a clear statement to articulate that value to customers is a vital element of the marketing mix. A value proposition has been defined as a “magic fit between...
Revitalising The Conference Formula

Revitalising The Conference Formula

Case study Revitalising The Conference Formula Our client wanted more than a traditional data-driven pharma conference. We collaborated with the brand team, connected them with their customers and set up an independent multi-disciplinary steering group. Together, we...
Reducing Hospital Infections

Reducing Hospital Infections

Case study Reducing Hospital Infections We’re all horrified by the thought of catching an infection in hospital; and reducing healthcare-associated infection (HCAI) is a high-profile NHS priority. Our client’s skin preparation system had been shown to play an...