Insights

What sets Dovetail apart is our independence, integrity, positivity and broad range of experience.

Everything we do is grounded in the real world and strengthened by our whole-hearted commitment to collaboration.

And that includes sharing insights we’ve learned along the way.

How long does it take to plan an ad board?

How long does it take to plan an ad board?

Summer’s upon us and I’m sure that many of us feel like we’ve never needed our holidays more. But there’s always loads to do before we can relax. One of the big pre-holiday questions is: do you try and squeeze in as much as you can before you go away, or do you leave...

The future of patient data is on hold…for now.

The future of patient data is on hold…for now.

I'm relieved to see that Government plans to force GPs in England to hand over all patient data to NHS Digital this month have been pushed back till the autumn. Under the General Practice Data for Planning and Research (GPDPR) initiative, ten years’ worth of historic...

Help! I need to run a virtual ad board!

Help! I need to run a virtual ad board!

Engaging with important stakeholders remotely isn’t easy, but by combining the tech with empathy, we can use it to build the foundations of positive relationships. Good connections with key opinion leaders and stakeholders are essential if we’re to understand the...

What’s next for IBD care in the UK?

What’s next for IBD care in the UK?

As World IBD Day approaches, IBD UK’s new report reflects the experience of over 10,000 people with Crohn’s disease and ulcerative colitis, and 72% of IBD services in the UK. Ongoing research now suggests that more than 500,000 people in the UK have inflammatory bowel...

How great data visualisation can communicate your message

How great data visualisation can communicate your message

The recent Healthcare Communications Association (HCA) conference keynote on data visualisation from David McCandless still has me thinking! With so much information around us, we need all the help we can get to effectively communicate complex ideas. Data...

What we can learn from Jackie Weaver?

What we can learn from Jackie Weaver?

The recording of the local parish council meeting that had descended into bad-tempered chaos is the the Zoom facilitator's nightmare: people with their camera off, and still shouting, people talking over each other, and even talking over the meeting facilitator, the...

How to win at Zoom

How to win at Zoom

2020’s been a year of rapid adaptation. I’ll be honest, back in March I couldn’t immediately see how we could carry on doing what we do if we couldn’t interact face to face. So much of effective collaboration is physical and sensory – we huddle round flipcharts and...

What is healthcare communications?

What is healthcare communications?

Essentially, healthcare communications is about how we get health messages across to an audience. Or, as the Healthcare Communications Association puts it, ‘healthcare communications professionals are specialists in delivering health related messages, in many...

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